We understand that achieving success in life requires resilience, commitment to self-development, and the support of family, friends and community. We also recognize the economic disparity and lack of development opportunities available to youth in under-resourced communities around the world.
This is why we are making our contribution as we donate to support youth from low-income families.
We recognize when investments are made in our most vulnerable youth, they can achieve greater success by attaining higher education, improve their overall health and wellness, lead prosperous lives and make meaningful contributions to the broader community.
Children and youth find themselves more often needing to work harder than the majority of their peers. They face many more social and economic obstacles, not by choice, but by circumstance. By example, the Canadian statistics tell a disturbing narrative - here are just some of the realities vulnerable youth face
-
In Canada, suicide accounts for 24% percent of all deaths among 15-24-year-old
-
In low-income communities across Canada, high school dropout rates can reach up to 50% or higher
-
Almost 1 in every 5 households in Canada experience serious housing affordability issues (spending over 50% of their low income on rent) which puts them at risk of homelessness
-
Suicide is the second leading cause of death for Canadians between the ages of 10-24
-
21% of single mothers in Canada raise their children while living in poverty (7% of single fathers raise their children in poverty)
-
It has been estimated that $1 invested in the early years of a child’s life can save up to $9 in future spending in the healthcare system
-
Nearly 1.2 million Canadian children younger than 18 (17%) lived in a low-income household in 2015
-
Half of all mental health conditions start by 14 years of age, but most cases are undetected and untreated
-
In Canada, only 1 out of 5 children who need mental health services receives them
As we raise funds from the sale of our products, we direct those funds to registered charities who demonstrate their ability to make the necessary social impact. These charity partners are our change makers.
We are committed to our partners working in under-resourced communities, to deliver programs and services that will make a profound difference. Our urgency for purposeful investment echoes their concern about the anticipated increase in rates and impact of poverty by 2026 worldwide and the growing need for transformational programs and services.
Together, we are investing in the next generation and we thank you for your purchase and support.
